Attribution that sees the whole journey — not just the last click.
Optimize your marketing with AI attribution and increase demand generation with high efficiency.
Target-Centric Attribution · real-time · full-funnel ROI




“We've developed the market's only Target-Centric Attribution technology.”
Neural.ONE maps the entire customer journey for audiences reached through advertising campaigns. Our neural-network algorithm uses hundreds of user-level parameters to perform complex real-time calculations — revealing the true ROI of the entire marketing plan, predicting its behavior, and optimizing your media plan to hit the planned objectives.
One technology, six ways to move beyond last-click.
Neural.ONE eliminates the limits of ‘last click’, letting advertisers move past the bottom funnel, boost demand generation and automate buying for maximum efficiency and ROI.
Marketing Attribution & Media Insights
Easy-to-use, real-time attribution with actionable optimization insights. Any team can implement quick-win changes and optimize effortlessly.
Brand Lift Insights
Integrated with Kantar to connect you with panels and audiences worldwide — measuring the real in-market effect of campaigns while protecting brand values.
AdServer & Dynamic Creatives
Target data and behavior define the creative shown. Our DCO ad server personalizes every creative and format for every user, fused with the full media plan.
Customised Media Buying Algorithms
Analyzing Big Data and channel contribution, we build custom algorithms per brand — automated, personalized buying optimized in real time.
Audience Builder
Target-based analysis of audience segments and their relationship with brands — studying conversion and non-conversion paths for deep behavioral insight.
Neural Shield
A protective barrier integrating viewability, robot detection and fraud prevention — so your budget is spent efficiently and your efforts stay protected.
Target-Centric vs. Conversion-Centric attribution.
Where the industry is heading.
Jun 2025 ADG Media Group: el grupo español que lidera la transformación del marketing digital con IA · Expansión ↗
May 2025 La atribución avanzada y el first-party data protagonizan el primer Programmatic Breakfast · Programática.ly ↗
Apr 2025 El futuro de la atribución publicitaria se basa en la optimización en tiempo real con IA · Programática.ly ↗
Feb 2025 ¿Qué le pasará a las empresas turísticas que no incorporen la IA a sus procesos? · PRNoticias ↗
Jan 2025 Estas son las predicciones de las principales agencias independientes españolas para 2025 · Programática.ly ↗